Eudaimonia

Let our actions be the guardians of our dreams

30/01/2008

Usage of water

Did you know 70% of the global usage of water goes to agriculture?

And did you know how much water is wasted to produce...

- 1 sheet of paper - 1 litre of water
- 1 litre of petrol - 10 l
- 1 kg of sugar - 100 l
- 1 cup of coffee - 140 l
- 1 egg - 200 l
- 1 kg of rice - 2400 l
- 1 kg of chicken - 6000 l
- 1 kg of meat - 15000 l
- 1 car - 1,2 million litres of water

Doesn't it sound wrong?

Source: Veja Magazine, 30/01/2008

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25/01/2008

First global warming refugees in Tuvalu

The sea level rising is already threatening the existence of a country in the world - obviously with its population, culture and biodiversity. This alarming piece of news testifies the effects of global warming and should be treated with responsability by the international community. But perhaps because Tuvalu is not a big player in the international arena, we don't even get to know the tragedy is happening. Check the details below.


The 11,000 Tuvaluans live on nine coral atolls totaling 10 square miles scattered over 500,000 square miles of ocean south of the equator and west of the International Dateline. Tuvalu is the smallest of all nations, except for the Vatican. Tuvalu has no industry, burns little petroleum, and creates less carbon pollution than a small town in America. This tiny place nevertheless is on the front line of climate change. The increasing intensity of tropical weather, the increase in ocean temperatures, and rising sea level -- all documented results of a warming atmosphere -- are making trouble for Tuvalu.

Tuvaluans face the possibility of being among the first climate refugees. Sea level rise is the greatest problem. Tuvalu's highest elevation is 4.6 meters .
[…]
The islands are not going to go under immediately. Yet the effects accumulate, year by year. "Even if we are not completely flooded, " said Laupepa, "in 50 to 70 years we face increasingly strong storms and cyclones, changing weather patterns, damage to our coral reefs from higher ocean temperatures, and flooding of all our gardens." Not growing enough food and decreasing fish catch if reefs are damaged would mean "importing more food, more foreign exchange, and more health and diet problems, " he said.


Source: http://www.worldviewofglobalwarming.org/pages/rising-seas.html

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21/01/2008

Tudo vale a pena... se a alma não é pequena

Ó mar salgado, quanto do teu sal
São lágrimas de Portugal!
Por te cruzarmos, quantas mães choraram,
Quantos filhos em vão rezaram!
Quantas noivas ficaram por casar
Para que fosses nosso, ó mar!

Valeu a pena? Tudo vale a pena
Se a alma não é pequena.

Quem quer passar além do Bojador
Tem que passar além da dor.
Deus ao mar o perigo e o abismo deu,
Mas nele é que espelhou o céu.


Fernando Pessoa

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17/01/2008

Entrepreneurship and success

When you think about professional success, what kind of organisation come to your mind? My impression is most of the people would answer a big company or an important governmental organ, as the status, eagerness for financial safety and planned career opportunities can catch the eye of the various profiles of people (different age groups, countries, etc).

However, we all know that most of the jobs are generated by small enterprises (in Brazil they respond for more than 80% of the jobs) and that some of the most admired places to work (such as Google) were recently started by young, creative and fearless entrepreneurs.

Considering that, I'm happy to get in touch with the work of two visionary NGOs which promote entrepreneurship as a life-style and as a respectable career option, as well as help entrepreneurs to build economically successful, socially relevant and environmentally sustainable organisations.

One of the NGOs is Artemisia. It pre-selects entrepreneurs with good ideas and professional competencies give them extensive business plan training and selects the final Artemisia entrepreneurs, who will receive seed money for their projects, as well as mentorship and further access to knowledge.

In December, I had the honour to be part of a feedback team for Artemisia entrepreneurs’ applicants and was impressed with the passion, dedication and energy of the candidates. Two initiatives were especially brilliant, as they joint good strategy with an important cause. One created a Black Fair or Feira Preta, in Portuguese - an annual event to commemorate the black culture - and the other, called Ecotece, produced themed t-shirts with organic cotton for particular niches of customers. You'll hear about these companies.

More recently, I came across a big entrepreneurship mobilisation: the global entrepreneurship week, led in Brazil by Endeavor. The idea is to articulate the main organisations working with the subject so that their programs and events are complementary and finish on the same week, in November. Therefore, the movement expects to involve 500.000 people in Brazil, have massive media coverage and prepare the terrain to deepen the issue on the following years - for more, check the explanatory file and Karen Kanaan's interview.

It will be interesting to see if the concept of success broadens in the years to come. Particularly, I'd love to see more smart independent people innovating in their small enterprises - so the people with "successful careers" in big hierarchical companies could spread those changes - but especially that people take the lead of their lives and be the entrepreneurs of their futures.

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5/01/2008

Family, friends, sun and sea

A little bit more of the pleasures of being back: family, old friends, beautiful nature, sports and happiness. What a hard life!


Waiting for the fireworks with Mum and Dad, by the beach



Back to Floripa to meet great friends and breath the Paradise's air



Getting ready to swim a couple of km to the island in the background



Uh, açaí!!!!



Mum and Dad celebrating their 32th anniversary

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