Eudaimonia

Let our actions be the guardians of our dreams

20/05/2009

1 Million Women fighting climate change

Created by Climate Coolers, a not-for-profit, non-partisan women's organisation, 1 Million Women is the latest cool engaging marketing campaign from the gum trees' land.

Based on the fact women make over 70% of consumer decisions, the campaign's goal is to inspire 1 million Australian women to take practical action on climate change by cutting 1 million tonnes of carbon dioxide (CO2), the main greenhouse pollutant causing global warming.



The videos are very well done. Thanks for the lead, Sveta!

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25/03/2009

Earth Hour




Your action can trigger many others

On March 28th, swich off the lights at 8:30 p.m. for 1 hour

Maybe host your neighbours and friends for a conversation about global warming.

More: http://www.earthhour.org

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13/01/2009

"Best job in the world" on paradise island

An Australian state is offering internationally what it calls "the best job in the world" - earning a top salary for lazing around a beautiful tropical island for six months.

The job pays 150,000 Australian dollars (105,000 US dollars) and includes free airfares from the winner's home country to Hamilton Island on the Great Barrier Reef, Queensland's state government announced on Tuesday.



In return, the "island caretaker" will be expected to stroll the white sands, snorkel the reef, take care of "a few minor tasks" -- and report to a global audience via weekly blogs, photo diaries and video updates.

The successful applicant, who will stay rent-free in a three-bedroom beach home complete with plunge pool and golf buggy, must be a good swimmer, excellent communicator and be able to speak and write English.

"They'll also have to talk to media from time to time about what they're doing so they can't be too shy and they'll have to love the sea, the sun, the outdoors," said acting state Premier Paul Lucas.

"The fact that they will be paid to explore the islands of the Great Barrier Reef, swim, snorkel and generally live the Queensland lifestyle makes this undoubtedly the best job in the world."

Lucas said the campaign was part of a drive to protect the state's 18 billion Australian dollar a year tourism industry during the tough economic climate caused by the global financial meltdown.

"Traditional tourism advertising just doesn't cut it sometimes and we are thinking outside the box by launching this campaign."

Queensland Tourism Minister Desley Boyle said some people might question whether it was risky to let an unknown person become an unofficial tourism spokesperson for the state.

"I think the biggest risk will be that the successful candidate won't want to go home at the end of the six months," she said.

"This is a legitimate job which is open to anyone and everyone."

Applications are open until February 22nd. Eleven shortlisted candidates will be flown to Hamilton Island in early May for the final selection process and the six month contract will commence on July 1st.

Source: Yahoo! News

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05/08/2008

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25/11/2007

Dare it! Change it!

Great video! Enjoy it! And do dare facing whatever needs to be changed!

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12/06/2007

Real Beauty

For the ones too concerned about physical appearance, a very educational movie by Dove.



And for the ones who want to have some fun, the slob evolution (click here) - I love anonymous people's creativity!

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29/05/2007

How to multiply an effort by 500?

Taking part in the Oxfam 100km Trailwalk is teaching me much more than discipline and physical outstrip. I’m also learning a lot about team work, solidarity and social mobilization. Why? Check this out!



On top of experiencing the most demanding physical effort of our lives (100km of non sleep overnight bushwalk), each team of 4 needs to fundraise $ 1.000 for Oxfam’s programs in Australia and around the world. Oxfam helps with a well structured website and each team is bringing all its creativity and networks together to overcome the target. Last year, for example, the average fundraising was 5 times the original goal. Taking into consideration there are 4 organisers and 2000 walkers, it means that each person’s effort in branding and fundraising is suddenly multiplied by 500. Why are the results so amazing?

Well, it’s hard to say. What I do know is that a worthy cause, an engaging environment and a sense of achievement can do miracles! If you also want to take part of this fantastic initiative, click here and donate any amount to our team (and to fight poverty in the world!)

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04/05/2007

Brand activation

Hey,

Great examples of creative ads for brand activation. Enjoy them!



































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01/03/2007

Amazing Ads

As a Marketer, I can't help noticing intelligent ads. And there are two which particularly called my attention recently (sorry forthe quality of the images, but one is scanned from a book and the other is a mobile phone picture).

The first, by Body Shop, is a celebration of women and help braking some paradigms stuck in our minds.

The second is part of an Oxfam campaign for people to behave responsibly in everything that they do: their resources usage, relationships, consumption and donations.
Enjoy!



It says: "Alex Elliot

Future prime minister, inventor, entrepreneur, philanthropist

(shown here with her brother Chris)"

It says:

"Florence Nightingale

For as little as $20 a month, I'm helping the 25 million of people in southern Africa living with HIV and AIDS.

What are you doing for others?"

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