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Dare it! Change it!

Great video! Enjoy it! And do dare facing whatever needs to be changed!

Real Beauty

For the ones too concerned about physical appearance, a very educational movie by Dove.



And for the ones who want to have some fun, the slob evolution (click here) - I love anonymous people's creativity!

How to multiply an effort by 500?

Taking part in the Oxfam 100km Trailwalk is teaching me much more than discipline and physical outstrip. I’m also learning a lot about team work, solidarity and social mobilization. Why? Check this out!

On top of experiencing the most demanding physical effort of our lives (100km of non sleep overnight bushwalk), each team of 4 needs to fundraise $ 1.000 for Oxfam’s programs in Australia and around the world. Oxfam helps with a well structured website and each team is bringing all its creativity and networks together to overcome the target. Last year, for example, the average fundraising was 5 times the original goal. Taking into consideration there are 4 organisers and 2000 walkers, it means that each person’s effort in branding and fundraising is suddenly multiplied by 500. Why are the results so amazing?

Well, it’s hard to say. What I do know is that a worthy cause, an engaging environment and a sense of achievement can do miracles! If you also want to take part of this fantastic initiative, click here and donate any amount to our team (and to fight poverty in the world!)

Brand activation

Hey,

Great examples of creative ads for brand activation. Enjoy them!

Amazing Ads

As a Marketer, I can't help noticing intelligent ads. And there are two which particularly called my attention recently (sorry forthe quality of the images, but one is scanned from a book and the other is a mobile phone picture).

The first, by Body Shop, is a celebration of women and help braking some paradigms stuck in our minds.

The second is part of an Oxfam campaign for people to behave responsibly in everything that they do: their resources usage, relationships, consumption and donations.
Enjoy!

It says: "Alex Elliot

Future prime minister, inventor, entrepreneur, philanthropist

(shown here with her brother Chris)"

It says:

"Florence Nightingale

For as little as $20 a month, I'm helping the 25 million of people in southern Africa living with HIV and AIDS.

What are you doing for others?"