Sustainability in medium enterprises: learning the how's and moving further
There are times when we feel we need to take our contribution to another level. After working with sustainability in big companies for about 5 years, I’ve been feeling more and more uncomfortable with the fact that sustainability is evolving much slower than specialists, policy makers, businesspeople and citizens believe it should.
Why is it?
Passed the “what is sustainability?” and “why should we care?” phases, I believe the challenge now is finding the “how’s”.
In the business arena in Brazil, moved by belief or public pressure, big companies are evolving. For medium and small enterprises, on the other hand – except those companies which were born with a sustainability philosophy, the situation is quite different.
In order to address that, my friend Marcio Jappe and I decided to use our networks and experience to bring practical stories of professionals who made a difference in their organizations to a larger audience. We expect the disclosure of the “how’s” may move more people and more companies – especially medium-sized – to adopt sustainability and harvest its results.
In that sense, we just launched Sustentabilidade na Empresa (i.e. Corporate Sustainability), a website to host interviews with renowned sustainability professionals, as well as complementary posts which will explain key concepts and practices. We are focused on Brazil, so all the content is in Portuguese.
Check out the first interview with Claudia Martins, InterfaceFlor Sales Director in Brazil.
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