1 Million Women fighting climate change
Created by Climate Coolers, a not-for-profit, non-partisan women's organisation, 1 Million Women is the latest cool engaging marketing campaign from the gum trees' land.
Based on the fact women make over 70% of consumer decisions, the campaign's goal is to inspire 1 million Australian women to take practical action on climate change by cutting 1 million tonnes of carbon dioxide (CO2), the main greenhouse pollutant causing global warming.
The videos are very well done. Thanks for the lead, Sveta!