Diffusion of Innovations

Have you ever felt your organisation doesn't see some obvious trends?

Do you think changes take a lot longer than they could / should?


Everett M. Rogers, pioneer of Diffusion of Innovations theory, author of the second-most-cited book in the social sciences, concluded in 1962:

adopters of any new innovation or idea can be categorized as

innovators - 2.5%
early adopters - 13.5%
early majority - 34%
late majority - 34%
laggards - 16%


Good news is: by the time you conquer 1/3 of the early majority it's virtually impossible to stop the wave of change.