Let my People go Surfing

I've started to read the book Let my People go Surfing, written by Yvon Chouinard. Yvon is a climber, surfer, kayaker, skier and the founder of Patagonia, a company created to provide gear for nature related sports, which has been maintaining a few interesting principles since its foundation in the 70s:

- work has to be enjoyable on a daily basis
- one dresses as it pleases him/her
- colleagues are all friends
- everybody should have flextime to surf the waves when they are good, of ski the powder after a big storm, or stay home and take care of a sick child - the distinction between work, play and family should be blurred
- be aware of one's impact and reduce the environmental damage

This is how Yvon starts its book.

"I've been a businessman for almost fifty years. It's as difficult for me to say those words as it is for someone to admit being an alcoholic or a lawyer. I've never respected the profession. It's business that has to take the majority of the blame for being the enemy of nature, for destroying native cultures, for taking from the poor and giving to the rich, and for poisoning the earth with the effluent from its factories.

Yet business can produce food, cure disease, control population, employ people, and generally enrich our lives. And it can do these things and make a profit without losing its soul."